Food industry failing to self-regulate junk food ads to kids

A new Cancer Council NSW study has found no reduction in unhealthy food and drink advertisements on television during children’s peak viewing times.

This is in spite of the voluntary self-regulatory initiatives introduced by the food industry in 2009.

The study found that children are being exposed to an average of three unhealthy food advertisements every hour that they watch TV during peak periods –unchanged since 2011.

Cancer Council NSW’s study published in theJournal of Public Healthanalysed advertisements broadcast during peak children’s viewing times on the three major free-to-air commercial television channels in Sydney, over a four day period in 2015.[1]

44 per cent of food advertisements were for unhealthy foods, with 1 in 5 (21 per cent) being for fast food. Besides fast food ads (1.3/hr), other frequently advertised categories were chocolate and confectionary (0.7/hr) and sugary drinks (0.4/hr).

“While this study looked at advertisements being shown in Sydney, we know that unhealthy food brands continue to advertise during peak children’s viewing times across Coffs Coast area,” Juanita Nantes, Nutrition Project Officer, said.

Reducing exposure of children to unhealthy food marketing is part of a comprehensive package of recommendations to address childhood obesity from the World Health Organization.

In 2009 The Australian Food and Grocery Council (AFGC) introduced two self-regulatory initiatives to reduce advertising and marketing to children for food and beverage products that are not healthier choices.

“This new study from Cancer Council NSW has shown that these industry initiatives have not helped to protect children from junk food marketing on TV and it is time government stepped in,” said Ms Nantes.

Ms Nantes said McDonald’s dominated the fast food category accounting for 47 percent of fast food advertisements, followed by KFC (26 per cent) and Hungry Jack’s (16 per cent).

“The fact that each of these fast food brands have actually been signed up to the voluntary self-regulatory initiatives since 2009 is cause for concern,” she said.

“Previous studies have highlighted loopholes within the food industry’s self-regulatory initiatives. The definitions of what constitutes ‘unhealthy food’ and when an ad is considered ‘advertising to children’ are not protecting children.

“If the objective of voluntary self-regulation initiatives is to reduce children’s exposure to advertisements that are not healthier choices then the definition of children’s viewing periods needs to incorporate times when high numbers of children are viewing, irrespective of the ratio to total audience numbers.

“Cancer Council NSW is calling on government to take long-awaited action to regulate to protect children from the impact and influence of junk food advertising.

“We want Coffs Coast children to be able to take a healthier path into adult life.”

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Club culture the key for Wombats in 2017, Muller

NEW BALL GAME: Tony Muller (right) is the Mudgee Wombats’ new first grade coach, he is pictured with assistant Chris Densley (centre) and new Colts coach Tony Moylan. Tony Muller will mastermind the Mudgee Wombats’Blowes Clothing Cup first grade campaign as their newcoach and he said the right atmosphere would be key to success in 2017.

“My plan is to change the culture in the club, getting people wantingto play Rugby because they enjoy it and showing up for training because they want to,” he said.

“We want people to come back to play Rugby because it’s fun.

“If we can change the culture of the clubI think we can make the semis, there’s enough good players in Mudgee to be successful.”

On field Muller said he’d like to see“controlled aggression, becoming better skilled, and being fit –coming from a fitness background” which again stems from the right atmosphere.

“If we get all of those things right, with the right culture and enjoying the style of Rugby I want them to play, that will hopefully breed success and we’ll be competitive,” he said.

“I can’t do that because I’m here as a coach, I need the support of the players turning up to training.”

Muller came on board mid-2016 as an assistant.

“We’ve got a few new faces this year, I wasn’t around too much last year but some I remember and a couple of newbies,” he said.

“We’ve lost a couple because of people moving away and stuff like that, but at the moment it looks alright.

“We could do with more numbers, the more the better and I don’t mind what level they are because if you get someone here whose keen you can coach them up and teach them.”

Former firsts coach, Neil McDonald, has beenannounced in the position of junior coach development.

The Wombats’ 2017 season kicks off on the road against theParkes Boars, on Saturday, April 1.

Their first game at Jubilee Oval, also known as “The Burrow”, will be in Round Two (April 8) when they play host to theBathurst Bulldogs.

With the Narromine Gorillas dropping back to the GrainCorp Cup in 2017, the Blowes Cup have an even 10 teams and lose the bye.

General byes will take place on April 29 for the NSWCRU Championships and June 10 for the Queen’s Birthday long weekend.

Mudgee Wombatssenior coaches for 2017


Coach –Tony Muller.

Assistant coaches –Luke Morris and Chris Densley.


Coach – Dave Goldring.

Assistant coach –Tom Purcell.


Coach –Jeremy Cox.


Coach –Tony Moylan.

Assistant coach / manager –Keith Fraser.


Coach –Brett Paulson.

Manager –Rae Tate.

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Goolwa Beach Master Plan gets the tick

SET FOR UPGRADE: Alexandrina Council mayor Keith Parkes at Goolwa Beach. A master plan for the site’s upgrade has been approved by council.GOOLWA –Future generations of beach-goers will be able to enjoy Goolwa’siconic stretch of coastlineafter a master plan for the site’s development was approved by Alexandrina Council.

The council endorsed the Goolwa Beach Master Plan at its Monday, February 6 meeting.

Included in the master plan are improvements to the four-wheel-drive track, new surf life saving club and toilet facility, reconfigured and expanded car park andnew cafe and plaza area.

About 130written submissions were received during consultation, including about 30at a public information session on October 15 last year.

The session was attended by 73 people,all indicating ‘yes’ in a survey as to whether the master plan was on the right track.

In response to feedback received, several changes were made to the recommendations in the draft master plan before it was finalised.

Regional coordinator Resilient Hills and Coasts Kathy Hayter presented a report at the February 6 meeting, which outlined the need to expandof the car park and amenities for busy summer periods.

“Visitor numbers increase and the car park is regularly overloaded, causing a strain on facilities, inconvenience and frustration with locals and visitors to the area, and increase risks to public safety,” Ms Hayter wrote.

Council has committed $1 million in its long term financial plan toward the project, as well as another $1 million commitment to the development of the surf life saving club room.

Mayor Keith Parkes said council will need to augment its funding with external funding, such the state government’s People and Places grant scheme.

“In order for this development to occur, council will need to apply for funding opportunities,” Mr Parkes said. “It’s going to be fantastic when it’s completed.”

He said the upgrade will happen gradually overabout five years, butwork will begin before next summer. Surf Life Saving SA is expected to submit a development application for the Goolwa Beach Surf Lifesaving Club facility.

Acting general manager infrastructure and assets Simon Grenfellsaid the project included extensive consultation with stakeholders.

“We’ve still got some way to go before we deliver the project, but hopefully…we will have something on the ground in this calendar year.”

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Elderton Homes helps Muscular Dystrophy Association

LENDING A HELPING HAND: Ian Wilson, Richard Whitehead, Chaitali Desai and Matthew Wilson.

This week, the Muscular Dystrophy Association of NSW received a much needed boost to raise awareness about the disease, with a $4500 cheque donation from home builder Elderton Homes.

The funds were raised at Elderton Homes’ recent contractors Christmas party at Hawkesbury Race Club which was attended by over 170 people.

“For the past seven years we have held the contractor party. This year we were inspired to hold a raffle to raise funds and awareness for the Muscular Dystrophy Association. Ian Wilson, Elderton’s construction manager and father of one of our draftsmen Matthew Wilson, who is affected by the disease alerted us to the fact that this organisation is often forgotten about,”Richard Whitehead, managing director of Elderton Homes said.

“I’m appreciative that Richard agreed to raise funds for this association as it does not receive a lot of publicity and often slips under the radar. Both of my sons suffer from this disease,”Mr Wilson said.

“I understand first-hand the challenges it presents. We are planning to run an annual event to raise funds for this very worthy cause.”

“Our vision at Muscular Dystrophy NSW is to improve the quality of life for all people living with this devastating condition,”Muscular Dystrophy Association of NSW state manager, Chaitali Desai said.

“These funds will significantly contribute towards making this vision a reality through our wonderful programs which include children’s camps, adult retreats, sport and recreation programs and essential equipment.”

Since inception in 2009, Elderton Homes has supported several causes across the north west and Sydney including Red Nose Day, The Humpty Dumpty Foundation, Jeans for Genes Day and John Palmer Public School.

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Country wins at Grammy Awards

Dolly Parton and Pentatonix won the Grammy in the Country Duo/Group Performance category for their recording of Parton’s hit Joelene.SEVERAL country artists stepped up to the stage to collect awards at the 59th Annual Grammy Awards this week.

Maren Morris took home best country solo performance for My Church, andSturgill Simpson won best country album for A Sailor’s Guide to Earth.

While Simpson’s album failed to get a finalist nomination at last November’s CMA Awards, it was judged country’s best by the The Recording Academy.

“Six years ago I was in Utah working on a railroad and writing songs at night,” Simpson said. “My wife made me quit that job and move to Nashville.”

Dolly Parton was another winner with her song Joelene,released as a collaboration with Pentatonix. Itwas awarded a Grammy in the Country Duo/Group Performance category.

“Oh my Lord I am so excited to have won the Grammy with Pentatonix on my old song Jolene,” Parton said.

Vince Gill picked up the Grammy for American roots song, Kid Sister, which he wrote for his western swing band The Time Jumpers.

Songwriter Lori McKenna won the songwriting Grammy for best country song, for her song Humble and Kind, which was recorded by Tim McGraw.

Hymns, the final album by husband and wife duo Joey + Rory, before Joey died of cancer last year, won the Grammy for best roots gospel album.

In one of the most emotional moments of the awards, Rory Lee Feek accepted the award for the album, which is a collection of recordings of songs his late wife grew up listening to.“My wife’s dream was to make a hymns album, and she didn’t have a chance to do it until she was diagnosed with stage four cancer,” he said.

Lady Antebellum’s Hillary Scott was also a winner for the gospel album she recorded with her family, as Hillary Scott and the Scott Family.

The album, Love Remains, won the award for best contemporary christian music album.Americana artist Sarah Jarosz picked up two Grammys for best folk album, Undercurrent, and American roots performance for House of Mercy.

Best Bluegrass Album went toComing Home, by O’Connor Band With Mark O’Connor

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